Robots. Yes robots or rather AI is being used by Vodaphone to help recruit callcentre and shop floor staff according to a report in The Times.
So now candidates submit videos of themselves answering a standard questionnaire and that is then assessed by a computer algorithm which assesses their suitability for a role.
The AI examines subtle face cues and voice intonation. Only once they have been given the go-ahead by the robot do they get an interview with a human being. (So still back to the good old unreliable interview).
Vodaphone has processed about 50,000 such applications so far and is so pleased with the results that it plans to extend the system to help it hire senior managers and executives. I’m sure candidates at that level will be looking forward to being rejected at the shortlisting stage by a robot.
Catalina Shveninger, head of resourcing, said “It takes a tremendous amount of time out of the hiring process: it halves the time and allows us to fish in a much bigger pool”
“We are the first multi-national implementing a programme like this one on a global scale. This is the future of resourcing”.
Wow, not only are robots taking our jobs they’ll be choosing which of us can have any jobs left over!
This is all possible because of huge leaps in the computing power and storage available. The algorithms “learn” as they process more and more data (just like Amazon’s learning what you like to shop for to target you).
Of course they need to be programmed by human beings to start with. If Facebook can infer users’ mood swings using its algorithms what other aspects of human communication will such algorithms identify. Posh accents? And are they colour blind? Presumably they will not suffer from implicit bias but how good are they at detecting lies (or sociopaths at senior levels)?
The company that developed it has sold it to more than 50 businesses including airlines (that might explain RyanAir’s robotic approach to passengers) and banks in America.
Some techies are unhappy about these developments. Critics say AI systems like these are the “biggest existential threat to humanity“. Terminator stuff indeed.
Now you might argue Vodaphone needs all the help it can get given its standing with customers (EE and Vodafone generated the most complaints throughout 2015 – both at a volume above the sector average and considerably higher than rivals O2 and Three. For EE, the amount of complaints decreased in the second half of the year, whereas Vodafone’s went up)
Perhaps it’s a bigger threat to HR departments and recruiters. Instead of sending in your CV you upload a video shot on your smartphone and the computer says Yes or No. Might be scope for fancy filters on your camera and off-screen coaching by former recruiters re-purposing themselves . As young people are addicted to selfies they will probably love the idea. And the narcissists among the senior management candidate pool.
And I wonder if the robot/AI has a name? Being a big fan of Arthur C Clarke and the infamous HAL (Heuristically programmed Algorithmic computer) I think it should have a name. Perhaps TERRY (The End of Real Recruitment)?