Robots. Yes robots or rather AI is being used by Vodaphone to help recruit callcentre and shop floor staff according to a report in The Times.
So now candidates submit videos of themselves answering a standard questionnaire and that is then assessed by a computer algorithm which assesses their suitability for a role.
The AI examines subtle face cues and voice intonation. Only once they have been given the go-ahead by the robot do they get an interview with a human being. (So still back to the good old unreliable interview).
Vodaphone has processed about 50,000 such applications so far and is so pleased with the results that it plans to extend the system to help it hire senior managers and executives. I’m sure candidates at that level will be looking forward to being rejected at the shortlisting stage by a robot.
Catalina Shveninger, head of resourcing, said “It takes a tremendous amount of time out of the hiring process: it halves the time and allows us to fish in a much bigger pool”
“We are the first multi-national implementing a programme like this one on a global scale. This is the future of resourcing”.
Wow, not only are robots taking our jobs they’ll be choosing which of us can have any jobs left over!
This is all possible because of huge leaps in the computing power and storage available. The algorithms “learn” as they process more and more data (just like Amazon’s learning what you like to shop for to target you).
Of course they need to be programmed by human beings to start with. If Facebook can infer users’ mood swings using its algorithms what other aspects of human communication will such algorithms identify. Posh accents? And are they colour blind? Presumably they will not suffer from implicit bias but how good are they at detecting lies (or sociopaths at senior levels)?
The company that developed it has sold it to more than 50 businesses including airlines (that might explain RyanAir’s robotic approach to passengers) and banks in America.
Some techies are unhappy about these developments. Critics say AI systems like these are the “biggest existential threat to humanity“. Terminator stuff indeed.
Now you might argue Vodaphone needs all the help it can get given its standing with customers (EE and Vodafone generated the most complaints throughout 2015 – both at a volume above the sector average and considerably higher than rivals O2 and Three. For EE, the amount of complaints decreased in the second half of the year, whereas Vodafone’s went up)
Perhaps it’s a bigger threat to HR departments and recruiters. Instead of sending in your CV you upload a video shot on your smartphone and the computer says Yes or No. Might be scope for fancy filters on your camera and off-screen coaching by former recruiters re-purposing themselves . As young people are addicted to selfies they will probably love the idea. And the narcissists among the senior management candidate pool.
And I wonder if the robot/AI has a name? Being a big fan of Arthur C Clarke and the infamous HAL (Heuristically programmed Algorithmic computer) I think it should have a name. Perhaps TERRY (The End of Real Recruitment)?
Now some of you might think you are dealing with a robot when it comes to making an insurance claim but this is serious.
With predictions by Oxford University that robots could take over 35% of jobs within twenty years with insurance under-writers at the top of the list, it’s no laughing matter.
Aviva has promised that any employee who says that their job would be done better if automated will be retrained for another job within the company. What kind of job that would be is not made clear but they will probably be less skilled, less rewarding and lower paid.
The idea, proposed by their American finance chief, is to “remove the robot from the person, not replace people with robots”. Nice soundbite but what does it mean when the company is planning to replace people by robots?
A White House report last year concluded that almost 50% of all American jobs could be automated and 80% of jobs paying less than $20 an hour. And the governor of the Bank of England has warned that 15 million British jobs are at risk (just under 50% of the UK workforce).
There are some jobs robots can’t do – yet. They can do administrative, clerical, and production tasks like building cars. They can make coffee and flip burgers. The former Chief executive of McDonald’s has been quoted as saying it’s cheaper to buy a $35,000 robot arm than employ someone who is inefficient at $15 an hour. Our local McDonald’s has just introduced touch screen ordering so no queuing to give your order to people.
Robots can even do surgery and may be better than humans with certain procedures but when it comes to selling, developing business ideas, or similar jobs relying on human interaction maybe not.
However online companies manage to sell an awful lot of stuff without any human intervention, and robots are being developed as companions for the elderly.