Face up to it – you’ve either got it or you haven’t

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ThumbsUp-maleScientists are claiming that seeing someone’s face for less than 100 milliseconds is enough to create an impression of your trustworthiness, aggressiveness, and attractiveness.

Your personality traits, your leadership abilities and your potential criminality can also be deduced from your facial appearance.

Psychologists have argued about this for some time but new evidence from Rollins College in Florida suggests it might be true.

Marc Fetscherin, a professor at the International Business School found a correlation between company profits and the shape of the Chief Executive’s face.

51ZfQfM8obL._SX331_BO1,204,203,200_In his new book, CEO Branding, he describes how successful business leaders tend to have broader faces than average meaning others view them as more dominant and successful.

He said “Facial width to height ratio correlates with real world measures of aggressive and ambitious behaviour and is associated with a psychological sense of power. It is therefore possible that it could predict leadership performance“.

Similar results were found by researchers at Sussex University where they analysed the faces of FTSE100 Chief Executives.

The researchers there thought underpinning this was a high level of testosterone which is associated with aggression and pursuit of dominance and which also influences the growth of muscle and bone.

Research from Finland among military personnel suggests that this view of wide-faced men being leaders might not be universally applicable in different kinds of organisations however.

With regard to personality traits there is also evidence that up to 10% of CEOs in the UK, USA and Australia have psychopathic or narcissistic tendencies – the dark side of leadership.

It’s also been known for centuries that tall, attractive people were more likely to be in leadership positions. For one thing good-looking people tend to be brighter and being well-nourished in times past probably meant you came from a privileged background – always a good starting point.

The idea that we can read people just by looking at them for 1/10th of a second has been around for a long time and was associated with physiognomy and eugenics which became disreputable. 

Today however it is still relevant when it comes to career progression. Apart from the research on CEOs, which is based predominantly on men, the research on women suggests that you can be too good-looking to get an interview.

Despite that many women, and increasingly men, are boosting their looks artificially in order to enhance their erotic capital.

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