How our instinct can deceive us

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Breathe London

In this blog I explore why it’s so important to slow down and examine our emotions, and those of people around us.

Making decisions based on gut instinct

Research over the last 20 years increasingly suggests we perceive our decision making processes to be dominated by logic, when in fact the way we tend to problem solve and reach conclusions is firstly out of instinct, and then through engaging our analytical side to justify our decisions. Malcolm Gladwell turned this topic into a whole book called ‘Blink’

The problem with this decision making process, is that our gut instinct is primed by our ancestral reptilian brain, our upbringing, current stress levels and how we are primed at every moment by environmental factors. Once we have made a decision based on gut instinct and backed it up with thought it’s very difficult for us to change our attitudes – they become…

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