Men of a certain age are trying to retain just enough grey hair to look distinguished but not so much that they look over the hill in the job stakes.
Over the last 10 years the number of men colouring their hair has doubled to 6% overall but risen to 10% for the over 50s. Sales of DIY hair colouring have risen by the same amount.
And dyeing your hair is a cheaper option than having Botox and without the downside.
Updated 28 February 2011: The news from France is that part of the planning to reduce the 9.3% unemployment rate is to offer free hairdos, manicures and makeovers to female job seekers.
Action Relooking is an initiative open to a dozen women every month from the 1.5 M who have been out of work for more than a year. OK it would take over 10,000 years to clear the backlog but it’s a start.
Pole Emploi, the national employment agency, has been accused of sexism by feminist groups because it hasn’t offered the same service to men. In the politically correct UK of course it would never have got off the ground in the first place unless men were offered the same treatment.
The French Prime Minister’s wife is backing the scheme and those who have been the lucky recipients say it has boosted their morale in difficult times and given them confidence when they attend interviews knowing that first impressions are important.
Others are less convinced. A union activist said it was a “get pretty and go to work philosophy” and feminist websites are saying that makeup and fashionable clothes will only be good for bosses who are predominantly male.